The existing privacy laws established throughout the globe are creating challenges for companies to sell information collected to 3rd parties, but how do they affect sales for direct sales companies? The main challenges in these situations would be to figure out what is considered compliant with the new regulations and how the client can find new prospects without obstructing the law.
Most people are unaware what information companies can collect or might even be unaware that companies are collecting their information. Different places in the world have different laws associated to how, when, and who is allowed to collect this information. In this article, we will discuss the three main laws related to this issue are The California Consumer Privacy Act, General Data Protection Regulation and The Illinois Privacy Act.
Are You Covered Under These Laws?
The scope of these laws isn’t as big as you would expect; they all cover distinct groups of individuals. The CCPA covers any California Resident. A resident is anyone who has lived in California for a long period of time. For this law to apply to you, you must be an individual and not a company. Illinois Privacy Act covers any Illinois resident; just like in California, a resident must be an individual living in Illinois for a length of a period. As for the GDPR, this covers any European company or individual in the European Union.
Some observers have come to the conclusion that since no one really wants to exclude selling to Californians, the CCPA is acting as a national law on data privacy in absent to federal regulation. These laws do not affect the cold calling business though.
What Happens If A Company Doesn’t Obey?
As for the potential risk of non-compliance, every law has different type of punishments.
Is There Anything You Can Do to Protect Yourself?
The sad reality is that there isn’t much that an individual can do, especially if you are not covered by the CCPA, GDPR, or the Illinois Data Privacy Act. Once a company has your information, they have the ability to sell it to a 3rd party at their own discretion. This said, there are a few ways that you can personally follow up with your personal information for security purposes.
Best practices for cybersecurity:
How Can A Company Protect Individual’s Information?
If a company is keeping any sensitive information for customers or employees, they must follow a few guidelines proposed by the Federal Trade Commission, FTC. Many companies have personal information from customers or employees for various reasons, however, companies need to be aware that if this information falls into the wrong hands, it can have severe consequences. The FTC created a guide for businesses to secure this information.
The 5 key takeaways are:
Article By Nouvelle L. Gonzalo Esq. and Sofia Orrantia
Nouvelle L. Gonzalo, Esq. is a U.S. and international corporate lawyer who works with companies across the globe. She is the managing attorney of Gonzalo Law LLC, a U.S. and international corporate law firm with offices in Florida and Ohio. In addition to the active practice of law, she has served as adjunct faculty of international corporate law for several years. She was recognized as a rising star by the national organization, Super Lawyers, in 2019 and 2020. Her practice areas include: international corporate law, intellectual property law, and nonprofit law. You can contact her with any questions or for a complimentary consult at firstname.lastname@example.org.
Sofia Orrantia Mc Pherson is a Student Associate and Executive Administrative Assistant at Gonzalo Law LLC. Previously, she worked as a Language Assistant for the English Language Institution at the University of Florida. She graduated from University of Florida with a bachelor’s in arts in Foreign Languages with a concentration in Film & Visual Art. She is a native speaker in Spanish and English and is fluent in Dutch and French.
Comments are closed.